How to Write a Capability Statement
Build a compelling one-page marketing document that opens doors in government and commercial contracting.
What Is a Capability Statement?
A capability statement is your company's resume for contracting — a concise, visually polished document (typically one to two pages) that summarizes who you are, what you do, and why a client should work with you. It's the single most important marketing document for government contractors.
You'll use your capability statement at industry days, matchmaking events, during agency outreach, when responding to sources sought notices, and when approaching prime contractors about teaming opportunities. First impressions matter, and your capability statement is often that first impression.
Essential Elements
Every capability statement should include these core components. A company overview in 2-3 sentences covering your mission, founding year, and headquarters location. Your core competencies listed as 4-6 specific service areas that match NAICS codes.
Include 2-3 past performance highlights with contract names, agencies, values, and measurable results. List your differentiators — what makes you different from competitors with similar capabilities. Add your NAICS codes, small business certifications (8(a), HUBZone, SDVOSB, WOSB), and any contract vehicles you hold.
Finish with complete contact information including your SAM UEI, CAGE code, website, and a named point of contact with direct phone and email.
Design and Distribution
Design matters. Use your company brand colors, a clean layout with plenty of white space, and professional typography. Include your logo prominently. Use icons or graphics to break up text and guide the reader's eye.
Create multiple versions tailored to different audiences. A capability statement for a defense agency should emphasize different experience than one targeting civilian health agencies. Customize your past performance highlights to match the audience's mission area.
Distribute your capability statement through the SBA's SUBNet for subcontracting opportunities, at Procurement Technical Assistance Center (PTAC) events, directly to agency small business offices, and on your SAM.gov profile. Keep it current — an outdated capability statement with old contracts and expired certifications undermines credibility.